Strategy through
execution.
MARQUP is a go-to-market consultancy led by Paige Ensor. We set the strategy, build the plan, and execute it with a senior network of strategists, designers, engineers and media specialists. Before MARQUP, Paige led go-to-market for IBM's Quantum Roadmap and the Technology Atlas, the program that opened the CEO's Think keynote three years running.
One firm. Two ways in.
Consulting brings go-to-market strategy and operating leadership. Brand brings positioning, campaigns and creative execution. Both start with the business objective. Clients can engage either practice independently or bring them together, from planning through delivery.
Consulting · MARQUP.co
Go-to-market strategy and operating leadership: offer and pricing design, launch plans, product and roadmap strategy, fractional chief of staff, board and leadership support. Current client: the AI Alliance, the open-source AI consortium co-founded by IBM and Meta, 205 member organizations in 29 countries.
See the work →Brand · MARQUP Brands
The execution arm. A senior team that comes in as your brand team, usually for a 30-to-60-day refresh: brand strategy, media planning, social, and the assets that carry a campaign, from print and digital screens to vehicle wraps and out-of-home. Recent: JAM Eateries, SmartParke, Nuke.
See the work →AI Alliance membership model
Designed and priced a four-tier offer ($5K to $150K), benchmarked against the Linux Foundation, and engaged 40+ target organizations.
IBM Technology Atlas & Quantum Roadmaps
Led go-to-market for IBM’s Technology Atlas and Quantum Roadmaps, translating technical roadmaps for executives and clients and bringing market feedback to research.
SmartParke, strategy through point of sale
Nine months reporting to the CEO through a three-location retail expansion: the marketing stack, the data behind it, and on-site implementation with their teams.
Featured work
Founder
Paige Ensor, Founder & Principal. IBM, 2018 to 2025: campaign manager, Chief of Staff for a 1,000-person, $400M organization, product manager in IBM Research. Now leads open-source AI go-to-market at the AI Alliance and deploys the software hands-on.
Meet Paige →