MARQUP.co
Go-to-market strategy and operating leadership for organizations with more ambition than operating capacity. We sit inside the team as fractional chief of staff, product or go-to-market lead, build the offer, the plan and the operating rhythm, and stay through execution.
Engagements
AI Alliance · 2025 to present
The AI Alliance is the open-source AI consortium co-founded by IBM and Meta: 205 member organizations in 29 countries. MARQUP leads go-to-market and growth engineering.
- Designed and priced a four-tier membership offer ($5K to $150K), benchmarked against the Linux Foundation, and engaged 40+ target organizations for the move to a paid membership model.
- Established the Policy & Advocacy Working Group, convening policy leads from 11 member organizations.
- Lead go-to-market for Semiont, an open-source knowledge platform for human and agent teams; deployed and evaluated its multi-container stack locally to shape developer adoption.
Semester at Sea, Institute for Shipboard Education · 2020 to 2022, pro bono
A marketing and communications transformation for the nonprofit behind Semester at Sea: audited the division, restructured it, found savings, and supported the recruitment of a new CMO. Worked directly with the CEO and the board on the recommendations; the work led to an invitation to join the Board of Directors (2023 to 2025).
Duke University, enablement pitch · via Rio Partners, Washington, DC
Contracted by Rio Partners, a DC consulting firm, to build the onboarding pitch for new enablement at Duke University: the case for adoption, the rollout plan, and the materials the firm took into the room.
What we do
Go-to-market
Offer design, pricing, launch plans, enablement, the first forty conversations.
Product and roadmap strategy
Validating a technical roadmap with customers, feeding signal back to research, defining success metrics.
Fractional chief of staff
Operating rhythm, KPIs, weekly reviews, board and leadership support.
Working groups and consortia
Convening members, setting the agenda, running the cadence.
Open-source adoption
Hands-on deployment and evaluation, developer-facing positioning.
What clients say
“The MARQUP team thoroughly reviewed our existing tools and strategies, worked closely with our leadership team to determine a plan that would best address our near-term needs, and then helped us to successfully execute that plan.”